Paid news – A entice to let you fall for it

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paid news

Almost every recent election in India has featured allegations of paid news, and also the latest round of assembly polls was no exception. Paid news, which refers to the practice of publishing and circulating paid content as news content, is probably the foremost evident approach within which media houses distort the working of a democracy, however, there are many different ways within which they tilt and slant public discourse in a country. While there has been plenty of debate on paid news and also the role of vested interests in recent years, together with parliamentary committee report on the subject, there is as of yet no accord on how to cope with the matter.

Will the forces of pressure lead to removing biases and corruption within the news business over the long run? It might be instructive to look at lessons from political economy and history to answer this question. The history of paid news is almost as recent as the news itself. In the nineteenth century, newspapers within the North American country used to publish “reading notices”, that were advertisements conferred as news. Barring a couple of upright owners and editors, most newspapers were happy to run promoting campaigns disguised as news articles.  These form of news looked almost synonymous to an actual news approach.

 

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